Readers and Publishers vote aggregators as their no. 1 choice

Aggregation is the way forward was a phenomenon which soon became known. Aggregators are basically platforms which make everything available under one roof. Some well-known examples of aggregators would be Apple iTunes, Google, Bing, Ask, Yahoo, Tunecore.com, AWAL, Finetunes.com, etc. 

After music, books, movies & news; magazines are the latest entrants in the world of aggregation! Platforms which offer personalized, curated or DIY magazines are creating an uproar in the market. Readers love the wide spread out of various publications and aggregators help publishers reach out to a larger target audience.

Moreover, the HTML5 format enables publishers to offer interactivity on their magazines which builds a connect with the users and engages them to want more! It also opens an opportunity for advertisers to facilitate interactive ads and enable users to purchase on the go! With the rise in technology and the adoption of smart phones and devices among the masses, the future of aggregation looks bright!